Corrigan Coats

Creative Consultancy, Ecommerce Website Design + Copywriting, Social Media Strategy + Management, Photography Art Direction + Styling, Packaging Design

Corrigan Coats

Collaborators

Campaign Photography: Laura Meek

Factory Photography: Ellie Innes and Charlotte Spalding

Corrigan Coats are a luxury Harris Tweed fashion brand focusing on reinventing Tweed as we know it, curating a collection of bold and vibrant coats and gilets, designed to last a lifetime. The small Edinburgh label is making an impact, encouraging consumers in this fast fashion world to invest in their wardrobes for the better of the planet. 

Corrigan Coats brought us on board in 2020 to develop and produce a new visual identity, elevate their brand image and tell their story via a new e-commerce website and a social media takeover.

Working closely with photographer Laura Meek, we art directed Corrigan Coats’ latest campaign to promote the brand’s most recent contemporary collection. The campaign was created to evoke the mood of Corrigan Coat’s Scottish heritage while positioning it as an aspirational and high-end brand with global appeal. Using this new content, we created a fully integrated eCommerce website and social media strategy, rewriting their brand voice and copy.